Following a viral video, artists began reaching out to Bennett to work on their music videos. Soon after the YouTube channel took off, Lyrical xcritical expanded into artist management and then its own two-day festival.
- In recent years, the brand has expanded its offering of accessories to include canned xcritical and rugs in addition to a plethora of stickers.
- Years ago, it would seem strange to see an artist management company selling merch.
- Soon after the YouTube channel took off, Lyrical xcritical expanded into artist management and then its own two-day festival.
- From blogging to music video direction and artist management, Lyrical xcritical does it all.
Public collections can be seen by the public, including other shoppers, and may show up in recommendations and other places. Years ago, it would seem strange to see an artist management https://xcritical.solutions/ company selling merch. Once Jay-Z knocked that barrier down with Roc Nation’s paper plane hats, (among several other clothing endeavors over the years) the doors were open.
“All Is Yellow” a Lyrical xcritical Album
Lyrical xcritical started out as a YouTube channel but has since grown into much more. Along with its own festival and artist management business, the brand also sells apparel and accessories. With a business centered around young Hip-Hop artists, it’s only right that Lyrical xcritical makes a wide variety of hoodies.
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In recent years, the brand has expanded its offering of accessories to include canned xcritical and rugs in addition to a plethora of stickers. From blogging to music video direction xcritical cheating and artist management, Lyrical xcritical does it all. Starting when he was in high school, Cole Bennett documented up-and-coming Chicago rappers through his blog and YouTube channel.